The Shift in Mobility
The automotive industry is transforming globally and locally. Customers are moving away from traditional ownership towards mobility solutions that offer flexibility, predictability and simplicity.
By the end of this section you can
- Describe what customers now value in a mobility solution
- Explain the challenges of traditional vehicle ownership
- State the core shift from ownership of an asset to consumption of mobility
What customers increasingly value
- Predictable monthly costs for easier budgeting
- Access to vehicles without a long-term ownership commitment
- Simpler, managed mobility solutions
- Reduced administrative effort
- Reduced financial uncertainty
The challenges of traditional ownership
- Large upfront investment
- Exposure to depreciation
- Ongoing uncertainty around maintenance and running costs
- Administrative burden
Core learning message
Mobility is shifting from ownership of an asset to consumption of mobility as a service.
Ownership versus usage
Place each customer priority under the model that answers it. Then read how the sales conversation changes.
Items to place — drag into a category, or press Space to pick up
The customer buys the asset and carries its risks and admin.
The customer pays for the use of a managed vehicle solution.