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A customer considering KINTO ONE service

Module 2

Understanding KINTO

Know exactly what KINTO is — and what it is not.

What KINTO Is Not

Correct positioning is critical, both to help the customer understand the offering and to avoid misrepresentation.

By the end of this section you can

  • State clearly what KINTO is not
  • Correct an inaccurate statement about KINTO

KINTO is not

  • A rent-to-own product
  • A traditional vehicle finance agreement
  • A workaround for customers who do not qualify for credit
  • A vehicle-ownership solution

Always reinforce

  • All KINTO agreements require a full credit assessment, for both B2B and B2C customers
  • Customers are not obligated to purchase the vehicle at the end of the contract
  • The vehicle is returned at the end of the agreement
  • The customer can then select a new mobility solution

Myth or fact

Statement 1 of 4. Decide whether it is a myth, then choose the correct rebuttal.

“At the end of the contract the customer owns the vehicle.”

Key takeaways

  • Mobility is shifting from ownership of an asset to consumption of mobility as a service
  • KINTO ONE combines usage, servicing, maintenance, roadside support and dealer access in one monthly payment
  • KINTO is not finance, rent-to-own, a credit workaround or an ownership solution
  • Five value pillars explain the customer benefit; the value chain explains the dealer benefit