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Module 3

Selling KINTO Effectively

Lead with the problem, not the vehicle.

Position KINTO Correctly

As covered in Module 2, KINTO is a managed mobility solution. It must never be positioned as a finance product or a rent-to-own offering.

By the end of this section you can

  • Open a KINTO conversation with accurate positioning

KINTO must not be presented as

  • Traditional finance
  • Rent-to-own
  • A way to avoid a credit assessment
  • A guaranteed path to vehicle ownership

Sales conversations should focus on customer and business outcomes rather than starting with vehicle specifications.

Which openings position KINTO correctly?

Select every opening statement that positions KINTO accurately.

Key takeaways

  • Lead with the business or customer problem, never the vehicle
  • Discover the problem, quantify the impact, then present KINTO as the solution
  • Handle objections by acknowledging, clarifying, connecting to value, checking and agreeing a next step
  • Full Maintenance Lease is the primary offering; Operating Lease is limited and conditional